copywriter + marketing mentor for
creatives and wedding professionals
Hey creative soul!
Are you ready to effortlessly attract clients that you love?
Then, grab a cup of tea and read this page
from top to bottom :)
Tell me, does this sound familiar?
> You’re overwhelmed by business strategies and want to commit to one thing that works
> You have no idea if you’re appealing to the right clients
> You’re barely booking any clients, or working with people you love
> You want to spend more time with your family and feel confident that your online presence works like clockwork for you
> You get overwhelmed when posting on social media because you don't know what your ideal client wants to hear
I'm with you
It’s so blooming frustrating and NOT the way to thrive as a creative business owner...
Here’s the good news though:
You’re not alone in this repetitive cycle of trying to pull social media content out of nowhere, posting to get no client enquiries, feeling embarrassed about your website, stuck in a demotivated rut and having clients ignore you after follow-up emails.
I've been there.
I know what it’s like to continually put yourself out there only to get CRICKETS in response, to COMPARE yourself to other successful creatives, OR to not even be sure of WHAT TO SAY, leaving you totally stuck, and not actually moving the needle forward with your business.
"LISTEN UP, MY LOVELY!"
Freedom, happiness and success exists beyond this feeling of not knowing how to attract clients, being fearful of where your next booking will come, and unsure if you're meant to do this "entrepreneur" thing for a living.
AND I'M HERE TO HELP YOU THRIVE PAST THESE FEARS AND START ATTRACTING CLIENTS YOU LOVE!
Knowing EXACTLY what to say online in order to connect with your ideal client
Having a website that consistently encourages people to book YOU
Feeling confident in your social media strategy and never lost for words again
Nurturing new leads with incredible email sequences that ACTUALLY work
Making more money and getting more bookings consistently
Spending more time with your family and staying in your zone of creative genius
Fast tracking to where you want to be WITH tried and tested strategies
IT'S TIME TO STOP GOING ROUND IN CIRCLES, GUESSING WHAT MIGHT WORK AND
FINALLY FEEL CONFIDENT THAT YOU ARE ATTRACTING THE RIGHT CLIENTS!
A self-paced DIY programme to help you consistently attract dream clients with an irresistible online presence, so that you have more spare time to do what you love.
My Students Give it 5 Stars!
"I would wholeheartedly recommend this course to any business owner. Rachel is a lovely and very supportive mentor. The course is very thorough and it will require work on your behalf but it's SO enjoyable and you will really reap the results of it.
You will gain a much greater understanding of how messaging can work for you when you understand the psychology behind it. Rachel has created excellent workbooks for each module which will really help you focus on what is unique about your business and what you have to offer your clients. These will help you build a bank of material that you can draw from again and again.
Rachel was on hand throughout to answer any of our questions and to give really good advice and feedback. Well worth the investment!"
Oonagh - Foxglove Wedding Stationery
"I want to say a huge thanks for your course. Suffering from a block for so long I surprised myself on what I was able to create using your fabulous, easy learning modules with the feedback from yourself which was incredible.
The course has given me so much more confidence in my writing, talking to my ideal clients. My website copy is now client-centred and talking to the right clientele, my bookings have been flying in even with a pandemic happening, I’m excited for what the future holds for my business, my bookings are certainly looking bright.
You are inspiring, fun and so easy to connect with, it was a pleasure working with you and hopefully I will again in the future."
Lorna - Get It Glam
"I want to say a personal thank you for all of the time and effort you have put into creating this course. It's been really thought provoking, clear and motivating. You've given me so many great ideas and pushed my boundaries. Who would have thought I'd have a lead magnet on Instagram?!"
Louise - Big Green Space
I SPECIALISE IN GIVING YOU THE KNOWLEDGE AND CONFIDENCE TO MAGNETISE AND BOOK DREAM CLIENTS WITH A TRIED-AND-TESTED 5-STEP STRATEGY SO THAT YOU CAN ATTRACT DREAM CLIENTS FOR THE LIFETIME OF YOUR CREATIVE BUSINESS.
You're one step closer to your dream business!
The Client Attraction Collective gives you the confidence to attract and book dream clients with an irresistible online presence.
This self-paced DIY programme will walk you through my 5-Step MAGIC™ Strategy that helped me to scale my wedding business from zero to multiple 5 figures in less than a year.
Now it's your time for wild-beyond-imaginable success.
End the overwhelm today! Get the tools you need to become the creative business owner you've always wanted to be. Click below to get started!
is here to help you...
your message and learn how to clearly communicate with your dream client
your skills so you know exactly how to use specific marketing strategies that convert
your audience so that your inbox is filled with dream clients wanting to work with you
the interest of your audience and nurture them with clear and strategic email sequences
your creative business goals and encourage your website visitors to make no-brainer bookings!
By the end of the programme, you'll not only develop the skills to book more clients with ease, but really learn how to be your own marketer for the LIFETIME of your business, so that you can FINALLY stop worrying that your messaging isn't aligned, start making the money you deserve, and most importantly...
HAVE A WHOLE LOT OF FUN WHILST DOING IT!
"After completing the programme, I am so so pleased with my website now. It sounds so much more inviting and like me! I thought you had to come across professional and in a certain tone, and Rachel taught me how to show my personality and passion for my work through copy. I now use this throughout my website and social media platforms. A GREAT investment for my small business! Thank you Rachel!"
Jess Pacey, Make Up Artist
"I was part of Rachel Kitchen's course group last year and OMG it was amazing! I had so many light bulb moments which have really helped me hone my ideal client and how to write engaging copy that speaks to them. Since working with Rachel the engagement on my social media posts has increased, and I have also received great feedback from potential clients about my website copy. The part I enjoyed the most was realizing there was a strategy to writing copy! This is when it really clicked for me. Rachel is SO knowledgeable in her field and extremely generous with her time. I would highly recommend joining this course!"
Laura Hillman, Wedding Planner
& Venue Consultant
"I feel really confident in what I want to achieve after working with you. I get compliments from clients on my website copy, which is now on a whole new level. You have a true skill and obvious passion. I had the best time learning from you and you provided us with amazing rules that I still use and cannot wait to strengthen. You are wonderful and will always refer to your workbook and CaC guidelines forever."
Akilah, Events with Akilah
Here's how The Client Attraction Collective Self-Study is different from other online courses or programmes:
The programme is founded and run by me, Rachel Kitchen. I grew my wedding poetry business from zero to multiple-five-figures in less than a year, and I continue to book consistent clients that I love using clear messaging and marketing that works.
I have mentored students through this programme and helped them gain real results, such as more bookings, more profit than ever before, compliments from clients, heightened referrals, and transformative re-brands that connect them with clients they love.
This programme is designed to accelerate you to your goals quickly with zero nonsense or fluff. With over a decade of corporate marketing and writing experience under my belt, I know the strategies it takes to establish a successful creative business.
I use my 5-Step MAGIC Method to walk you through every action I took to grow my side hustle into a fully-booked business. From the deep-rooted messaging of your business, to the communications with clients on your website and social media.
Can I share a secret with you?
There is an unexplored, hidden piece to building a profitable creative business online...
Only a handful of people make it their MOST POWERFUL weapon, so they keep winning while everyone else — even clued-up, action takers like you— get stuck and don't even know why.
It took A LOT of work, research, and trial-and-error to discover the secret that separates winners from everyone else. The thing that gives winners the rare edge we ALL crave.
The good news? This thing can be taught, practiced, and perfected.
But how come nobody talks about it?
The short answer is: It doesn’t sound sexy.
The vast majority of people are looking for “short-cuts” and “quick fixes.”
But not the clever cookies like us...
A pocket-full of wedding business owners and creative entrepreneurs aren't interested in these so-called "quick-fixes" - they're in it for the long haul and ready to learn, grow and obtain a sustainable skills that makes them DANGEROUSLY COMPETITIVE for the lifetime of their business.
Does this sound like you?
If so, keep reading...
So what’s the big secret, I hear you say?
IT’S COMMUNICATING METICULOUSLY, INTENTIONALLY AND CLEARLY WITH YOUR DREAM CLIENT.
Now it may sound a 'lil bit boring (trust me, it isn’t), but stay with me.
Have you ever wondered why people land on your website and don't book right away?
Have you ever wondered why your social media posts aren't performing well?
Have you ever wondered why people don't respond to your emails?
It's because you're not truly speaking your ideal client's LANGUAGE, and you're getting lost in the sea of fellow creatives who do EXACTLY what you do, only they say it better... That’s why.
What if you always knew exactly how to post online, write emails. create brochures and communicate on your website WITHOUT feeling nervous about not getting a response?
You can absolutely feel this way when you choose to invest in the Client Attraction Collective.
Feel confident in your message, know the psychology behind selling and say what your clients REALLY want to hear.
Successful creative entrepreneurs do it. Now you can too.
Hello! I'm Rachel,
Copywriter, sales psychology enthusiast, marketing strategist and creative entrepreneur who side-hustled into the wedding industry on maternity leave, and turned it into a full time,
multiple 5-figure business in less than six months.
How did I do it?
I leveraged the power of sales psychology, language, online marketing methods and knew EXACTLY what to say to connect with my clients.
Now it's my mission to help you effortlessly attract clients you LOVE using sales psychology and magnetic messaging.
Helping people get booked, it's kinda my thing...
This Programme Is Perfect For:
You if: you're excellent at what you do, but your online presence isn't reflecting this
You if: you hardly get any enquiries despite working constantly to try and find new leads
You if: you get some enquiries, but they are from non-ideal clients that you don’t really want to work with
You if: after free consultations or email enquiries from potential clients you often don’t hear back from them
You if: you spend all of your time perfecting the visual aesthetics on your Instagram grid and website, but haven't really thought about your actual marketing message
You if: you're a wedding planner, stationer, hair & make-up artist, graphic designer, cake maker, stylist, consultant, photographer, videographer, virtual assistant, venue owner, florist, entertainer, bridal wear designer, blogger, course creator, illustrator, celebrant, author or artist.
This Programme Is Not For:
Creatives who know exactly how to use sales psychology on their website, social media, emails and consultation calls to get more bookings
People who are leveraging the power of email marketing regularly and gradually growing their email list
Those who have a consistent social media strategy and never struggle to pull engaging content out of the bag
Professionals with a unique voice and presence online which differentiates them from other industry leaders
Entrepreneurs in a non-creative industry
Here's what you get when you join the collective:
5 deep-dive workbooks
5 sets of module slides
lifetime access to course content
access to 6 previous trainings + Q&As with Rachel
surprise bonus trainings in SEO and Instagram Hashtags!
Frequently Asked Questions
Is this programme a good fit for me?
The Client Attraction Collective DIY is designed to help creative entrepreneurs and wedding professionals gain more targeted dream clients they love using sales psychology, copywriting and content marketing. My goal through this programme is to help you truly learn how to communicate to your ideal client on social media, emails, your website and consultation calls, so you can get fully booked with people you LOVE working with. If you’re committed to uplevelling one of the most important marketing skills as a creative business owner, you're 100% in the right spot!
How much is the investment to work with Rachel privately if I choose not to join the programme?
The investment is £2,400 to work with Rachel privately on your online presence and message marketing. To hire Rachel for a day to work on a bespoke project the investment is £650. For a power-strategy session, the investment to work with Rachel is £197-per hour.
The Client Attraction Collective is the most accessible way to gain Rachel's social media marketing, brand messaging, sales psychology, email marketing and website content + copy strategies.
When do I start?
You can access the course content right away - and it's yours for life!
Does this include 1:1 support from Rachel?
The Client Attraction Collective DIY is a do-it-yourself, self-paced programme, which does not include feedback from Rachel or access to the private Facebook group in any capacity.
If you’re looking to work with Rachel in a private capacity or you wish to upgrade to The Client Attraction Collective fully supported Group Programme, please email email@example.com to enquire.
What type of business owner is this programme best suited for?
The Client Attraction Collective is best suited for:
New wedding business owners and creative entrepreneurs in their first 5 years of business who aren't ready to hire a professional copywriter to overhaul their online presence
Intermediate wedding business owners and creative entrepreneurs looking to uplevel their skills so that they can become their own copywriter for the lifetime of their business
Creatives who have worked with Rachel previously on their website copy or had their website audited. This course encompasses everything from social media to email marketing, and goes above and beyond just your website.
What happens after I pay?
You'll instantly receive a welcome email with information on how to access the private member's lounge.
If you have any further questions about The Client Attraction Collective DIY please email Rachel at firstname.lastname@example.org
Kind words from my students
"I found Rachel at a time when I wasn't happy with my branding and content. Inside my head I knew what I wanted, however transferring that onto paper, just wasn't happening.
The programme from start to finish pushed me to explore myself and my business in areas I could not reach on my own. I found it very challenging and liberating at the same time. The support and patience Rachel gave enabled me to push my personal barriers and show myself and my vulnerabilities, showing opening up personally sharing your journey, putting yourself out there is a positive and rewarding experience.
I'm now more confident with my social media and website content. After the 6 weeks course, I truly value the expertise and knowledge Rachel offers, and now I'm looking to continue my journey with Rachel, outsourcing our blogs & website content enabling me to focus solely on my clients and events. I'm a true believer in working with experts within their field and Rachel ticks all my boxes and is truly a pleasure to work with."
Charlie - ParTpees
"I can totally recommend working with Rachel and investing in her programme. The course content is so absorbing and enlightening, and Rachel has really helped me to finally understand my Ideal client and how to appeal to them in my copy. I am SO delighted to have improved my awareness of how to approach my copy for my website, social media and emails. Thank you, Rachel x,"
Rebekah - Visionary Veils
I'm still using strategies from the course and learning how to apply things to my brand and my voice. It has really taught me the techniques to do that in a way that feels authentic and natural without sounding salesy or fake.
I think the fact that the course goes into how to apply copywriting skills to the different areas of the customer journey (social media, brochure/freebie, website, etc) is great as whilst the tone and brand voice should be the same, there's a different way of addressing the audience at all stages!
Your help and feedback throughout the course was amazing and you're still supporting us which is invaluable as its' definitely an ongoing process for so many of us!
Monica - Dandelion Celebrations
> To have floods of ideal client enquiries in your inbox without the heavy-lifting
> To connect with the right people who LOVE working with you
> To be completely obsessed with your website and how it showcases you
> To post on social media with ease and never being stuck for ideas again
> To gain bookings whilst you sleep due to magic marketing methods
> To discover your “why” and feeling fully confident in your business again